The trend in the growth and use of technology today creates a whole new world. The entire planet has become so dependent on technology that it is incorporated into every sector of human existence.
Social media, for example, has taken over socialization completely as internet technology rules the globe. The young generation only knows social media as a way to communicate, and thus they are glued to their smartphones. This shows that social media is a very important part of their daily lives.
The trend has made most vape marketers focus on social media as a means to target a wider market. Both marketing and sales teams have taken their campaigns to media for easy access to the generation.
Vaping, in particular, is an activity mostly engaged in by younger people. Though people of all ages can use e-cigs, those seen as technologically advantaged seem to have the upper hand.
This has lead to taking Vape marketing on social media. It is a wise decision though, and it serves the purpose. However, marketers have forgotten where the real catch is – emails.
You see, most people today may view emails as so 2010! And by this, it means an old technology in the internet realm. What they don’t know is, emails have proved to be the best media for marketing. Many of the marketing community members in the Vape industry have agreed that emails offer the best chances for the highest ROI.
And to put things clearer why you should still focus on emails, we have come up with ten basic reasons. Read on.
Vaping is not a very familiar technology for many, and that is why it might be hard to market it. You need first to establish trust with your audience. The best way to do this is to send them an email.
Marketing is about creating contacts. The same contacts will convert into sales at the end of the day. There is no better alternative for creating inbound contacts as emails lead the park. People get to subscribe at will because they want more, and you as a marketer should be ready to give them exactly what you promise them.
The best way to keep customers is to speak to them in a language that makes them feel like you depend on them. This is what the marketing and advertising language are all about; that you offer solutions to the customers, if they buy your product, hence creating a symbiotic relation.
Everyone wants to feel the importance, and through emails, your customers are made to feel so. Social media sometimes is considered juvenile and may not be taken as seriously as you would expect.
Vape marketing is all about giving your customers and prospects enough information to work with. If you use social media, for example, chances that someone will look at your post are very slim. On the other hand, an email can stay in the inbox for a very long time and sooner or later it will be read.
You can write as much as you want to your customers. You can also send them scheduled emails from time to time about new products and new offers. This puts emails at the front as the most informative medium.
Your customers trust you more when you have a good reputation. Unfortunately, building a positive reputation in the Vape industry is not that easy. You have to work hard to achieve it, and it is an investment.
Emails create confidence in your customers. The more you send them emails and serve them well, the more they can be compelled to share the emails.
You want profits from your Vape business. This means to have to use any means necessary to get the best out of your investment. Emails give you the chance to generate sales directly from clients.
Emails are just like face to face communication to some extent
How hard can it be to come up with an email? Generating sales for Vape store depends on how much information they are giving to their customers.
It is very easy to generate an email that can be opened and read. Each email is specific to how long the client has been with the company. For this reason, segmentation helps marketers come up with more focused emails for customers.
Apart from this, there are many email marketing tools today to make the work easier for marketers. All you have to do is get one, and you will be sending automatic emails to subscribers.
Making a sale in the Vape industry also depends on how fast you get the information out to your customers. In the case of new products, they should be offered the information as quickly as possible.
Most subscribers have turned on email notification on their devices. This means they will receive the emails immediately you press the send button.
The trick is to make your email readable. Use a catchy headline so that it does not just end up in the spam folder.
Many vapers today use mobile devices for browsing the internet. As a marketer, it will be to your advantage to use mobile-friendly emails at all times. Make it your center of focus.
When marketing, the best way to know that your campaign is working is by observing how responsive your audience is. If you get responses and feedback, it means they love what you are giving them, and it is easier to generate more sales in that manner.
Emails are the best tool for faster response. You can converse with the client one on one at any time.
The bottom line is, emails have become a more powerful tool for generating sales today than ever. If you want your Vape store to thrive, establish a great email campaign.
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