As of May 20, 2016 there is a new set of rules and regulations to follow concerning e-cigarettes, e-liquids and all other related items used in connection with these products in the UK and Europe. It is called TPD, and it is essential that every wholesaler in the nation be compliant with these regulations. Also, in May 2017 the grace period ends and all rules will be strictly enforced, so you had better make sure that your business is in complete compliance.
This new law has sent shivers of fear up and down the spines of e-cigarette and e-liquid wholesalers and resellers throughout the land, as they worry that the new regulations are too intrusive, and will be too difficult to meet the standards of. This, however, is not true. Here's what to look for in a TPD Compliant wholesaler of e-liquids:
There doesn't seem to be anyone left on the planet who doesn't know that the TPD laws will become fully operational in May of 2017. Once this date is reached, it will no longer be possible for wholesalers to provide, or resellers to sell any product which fails to conform to the new rules.
As of November 2016, wholesalers haven't been permitted to import any item that isn't presently being contemplated for compliance with the TPD. The one option left is that up until the May 2017 date, wholesalers can still provide these items to resellers until the stock is emptied, and the reseller can still sell these items if they have been imported prior to that date.
Besides knowledge of the current rules, your wholesaler has to have the willingness to implement them without constantly searching for loopholes or making excuse for their failure to measure to what is required.
Look for a wholesale supplier who is one of the top companies in the UK and has a longstanding reputation for staying at the forefront of the market. This means that they should not only sport the testimonies hanging on the wall, but have a wide customer base to point to and suggest references from. Anyone can boast about themselves, but you need to hear other people say the words. That's how you can ensure that they are both TPD compliant, and honest.
This is very important. The e-liquid supplier you choose must have a vast array of flavors for you to choose from. These must all be TPD compliant, and should range from the traditional tobacco, to fruit flavors, to many other options. Not only that, but you should be certain that they have been tried and tested and that your customers are going to like them enough to actually buy them. It won't do you any good to have a wide variety of unusual flavors and none of the usual ones your customers demand. Try to find a balance, because this will have a powerful effect on the success or failure of your business.
Don't fall into the trap of thinking that just because a flavor is exotic, or has a name that sounds appealing, your customers will buy it. They have to like the taste or they won't go anywhere near it.
Remember that you are making an investment in your wholesaler, not just purchasing products from them. You need to do business with someone who is professional, cares about following the rules and regulations, has done their research into various flavors in order to have the best quality, and genuinely wants to help you succeed using their products. What you want to avoid is ending up tied to someone who you don't trust, perhaps don't even like, and being forced to continue doing business with them.
This is why it is said that you are making an investment in your wholesaler, because it is not only a financial investment, but an emotional one as well. You need to be able to trust each other or the relationship simply will not work.
Once you find the right e-liquid wholesaler who is TPD compliant, you will be able to form a bond with this person. It is a bond based on mutual trust and goodwill, and over the passing years it should flourish, with both of you seeing an increase in profits. But you must first ensure that the wholesaler is TPD compliant, so that neither of you will experience problems in the future if this is lacking.
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