The internet is the key resource for vapers who want to find shops and other staff. It is where most of them go when they want to find anything related to vaping.
The only issue is making it happen. It is not very easy to make, and the online shop be found easily. There is a lot of competition in the market, and every store is fighting for the top spot in the search engine results page.
There are very many ways to make your online shop recognized by Google and other search engines. That is the whole idea of the SEO marketing anyway. Among all the strategies, there are those that might work well and those that might be a total waste. Google is always changing its algorithm more times than you could even imagine in a year.
However, keywords have been and remain to be one of the best strategies. Some have claimed that keywords are no longer critical but they are and there is no lying about that. The only thing that has changed is how the keywords are used. Things like keyword stuffing no longer work.
The real challenge now is how to come up with the keywords. It is not as easy to create the best keyword that user will most likely research on. It takes time and a lot of effort to achieve this. You need to be aware of what works best and what doesn’t, and which keywords are already in use.
In this article, we are going to look at a few things that can get you on the road to success.
To understand keywords well, there is every need to research. It is important that know which recommendations best work when it comes to creating functional keywords.
There are two types of keywords being used in vape SEO today and knowing them is the first step to finding keywords. These are short and long tail keywords. The short tail keywords are those keywords that have less than three words in them. It is like a short phrase that contains not more than three words.
Short tail keywords are the most common ones and have become very general. In fact, they are the first ones that come to mind when someone is looking for keywords. And when the user is searching for anything online, short tail keywords are the ones they are most likely to think of first. For example, keywords like vaping shops, e-cigarettes and so on. These type of keywords are particularly very competitive though.
Long-tail keywords, on the other hand, are detailed keywords and the focus of a specific thing. They will help the user find your vape store depending on how many details to have put in them. For the example “online vape store in Washington” is a long tail keyword.
Both of these keywords are important for your vape store. And for this reason, it is recommended that as much as possible you try to combine them. They will give you better SEO results when used together.
There is no telling which ones are good between short-tail and long-tail keywords because each of them is good for vape SEO. The short-tail will help the user to mark your site as an industry or niche they are looking for. Long-tail keywords, on the other hand, will help them find exactly what they are looking for.
Some experts however like The Eliquid Boutique have better ideas on the use of these keywords. They recommend that long-tail keywords are the best if you want to rank higher and easily. The reason is simple; bots are always looking for specific information which the long-tail keywords provide with ease.
Look at the keywords above for example “vape stores” and “online vape stores in New York.” Both are keywords, yes, but the long ones give more details and are more likely to give you better results.
It is apparent that long-tail keywords are better for vape SEO. This knowledge should be able to give you a clear guide when establishing keywords.
There are many resources for keywords on the internet. The keywords research tools help to easily identify keywords that can better place you at the top. They also show which vape keywords have already been used.
However, there are so many tools on the market that it becomes difficult to select the best. You already understand the type of keywords you want, the only thing remaining is a tool that will give you comprehensive stats about the keyword.
There are some things you need to find out about the keyword. For example, things like monthly search volume and the competition should be indicated clearly.
Tools such as the Google planner provide this information for free. Another great tool is WordStream’s free keyword tool that shows keywords based on the location of the vape shop.
There are other premium tools too that give more details report on the keywords you want. It all depends on your choice and how much you want to invest.
The Eliquid Boutique also presents a unique advanced keyword tool specifically for vape related keywords. It makes the work to find keywords easy for you.
This is as considering the content you want to give to your consumers. Do not rely on automated writing tools; rather come up with unique keywords and content.
After getting the keywords, the next step is to test them and see if they work. While still thinking about that, monitor what your competition is doing and take action appropriately.
Testing keywords take time and patience – it might take over a month for any change to be noticed. You must stay alert to notice the traffic increase on your site. You might also notice increased inquiries about your vape products.
The best way to come up with keywords as seen above is to identify the best keyword tool. That will make your work in the vape industry worthwhile. Consequently, you will experience more yield in your online marketing campaigns.
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